ORIAN Request Pilot Details

Built to strengthen your current CRM execution.

ORIAN runs as a headless intelligence layer between session data and CRM actions, so teams move faster without changing core platforms.

Architecture Flow

ORIAN architecture process flow Session Events flow into ORIAN API, then to Scoring with behavioral logic, then to micro-decision signals, and finally to CRM triggers in systems such as Braze and Salesforce. Session Events Live player behavior ORIAN API Headless intelligence layer Scoring Behavioral + fallback logic Micro-decision Signals Intent, churn, and risk-intensity outputs CRM Triggers Braze, Salesforce, etc.

Headless means ORIAN delivers decision signals through APIs, so CRM and retention teams keep working in current systems. No CRM replacement required.

  1. In-session behavioral events are ingested from active operator feeds.
  2. ORIAN scores deposit intent, churn / exit risk, incentive responsiveness, and risk-intensity behaviour signals.
  3. Signals map to operator decisions such as CRM retention action, suppress_offer, responsible-gaming escalation, or no_action.
  4. Pilot outcomes are tracked to tune trigger quality and operational timing.

Design Principles

  • Non-disruptive: built to work with your current CRM and retention stack.
  • Actionable: each signal maps to a practical operator decision.
  • Real-time: prioritize interventions while sessions are still live.
  • Measurable: run controlled pilots and scale based on evidence.

Operational Fit

CRM and retention teams keep full ownership of execution while ORIAN helps prioritize who to engage, when to engage, and when promotional pressure should be reduced.

See how this fits your current stack.

Request Pilot Details